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COURSES >> RETAIL

India is going through a radical economic change. Though it is very infant stage, people can feel the climate is changing. The unorganized retailers takes the lion's share in the Indian retail sector, but the organized retailers are growing at a good pace, and promises an increase of proportion of 9 - 10% annually. The increase in the number of consumers twinned with the introduction of organized sector has brought numerous corporate investments in retail sector. The entry of super markets, enormous departmental stores, and shopping malls have encouraged the retailers to look at new business plans of expansion.

Our course on retail teaches the basic principles of marketing, including marketing strategy and planning, product policy, promotion, distribution, segmentation and pricing decisions. Students learn how to employ analytical thinking, teamwork and communication skills in marketing. In-class projects may include the branding and marketing of a product through a retail outlet. Students learn from the ground up how a business is run, giving them principles they can later apply to their own business projects. Coursework focuses on ownership philosophies, business regulation and structures that can be applied to create well-managed businesses. Special topics include employment hierarchies and management structures.

Communication is a major part of a successful business operation. This course teaches the skills that managers need to run a retail operation, including leadership, negotiation, team building, employee motivation, problem-solving and employee evaluation. Through classroom lecture and group interaction, students learn theories of small- and large-group communication. Both oral and written communications are emphasized.

The job options in the retail field are quite interesting for candidates. You may start working as a sales executive or  be directly employed as a sales manager or a marketing manager and even start a retail business of your own by becoming a franchisee of another big player in the retail business

  

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